Interior designer Shawna Percival may not be able to visit every client’s home to measure the floor space in need of a rug or the kitchen wall where floating shelves are planned but that doesn’t mean she can’t provide a solution.
The founder of Styleberry Creative Interiors began offering virtual interior design consulting this spring and now has a six-week waiting list of clients who want help to refresh their living room, redesign the kitchen where they’re suddenly cooking each night or transform their master bathroom.
Meeting with clients via video chat had long been something Percival resisted. The hands-on aspect of interior design was what made her fall in love with the field and she couldn’t see losing that. But then COVID-19 hit and Percival’s firm lost a significant amount of its revenue due to canceled projects. “We had to pivot to figure out how we would stay afloat,” she says, adding that they also continue to offer their typical full-service design services for those who desire that.
She added a virtual room design service as well as a less-involved virtual design strategy session to her array of services and says they’ve connected with a whole new client base. “I realized there’s a whole group of people who are looking to work with a designer but may want to take on some of the project themselves,” Percival says. “We created a system to give them the recipe and the confidence to pull together our design on their own.”
In the virtual room design service, Percival and her team treat it like a regular project, except for that they may never meet their client in-person or set foot in the space. They chat over Zoom calls, have their client send over the exact measurements of their rooms, shelving and other spaces and then she and her three-person team send full renderings, measurements, a shopping list and technical drawings for the client to implement. Before the project ever begins, they also have clients fill out an extensive questionnaire about their goals, style preferences and other design dreams.
The virtual service is performed at a flat fee and is more affordable than a full-service project because the client is charged with ordering many of the new furnishing or décor items. For those who just want help styling a shelf or adding a gallery wall to their living room, Percival offers virtual strategy sessions—something many outside of San Antonio have taken her up on.
In recent months, Percival also has given clients the option of scheduling their last meeting at the local KBK to the Trade showroom so they can sit on couches or chairs and touch different fabrics before making their final decisions. If a project requires construction, Percival says the drawings and measurements they provide can guide a contractor to implement their exact vision.
If you’re going to be at home, she says, it should be a place you love. “People are home, they’re learning what they do and don’t like about their house and they’re ready to change,” Percival says.
Three Tips for Home Decor
1. Have a Plan
When you know what your end goal is, you won’t buy anything that you don’t need. Whether your plan is a mood board you create or a detailed drawing a professional delivers, it’s a necessary first step for creating shopping lists. Interior designer Shawna Percival says often people pick up accessories based on what they like at the store, which means they’re not taking into account the room’s full aesthetic or the size that a lamp, vase, rug or frame should be based on the space it will live in. “People misunderstand how important scale is and usually go too small,” she says.
2. Invest in the Places Where You Sit and Sleep
Since most people have kids or pets, Percival says materials matter and she typically advises clients to invest in the places where they spend the most time—couches, chairs and beds. A couch may be beautiful but if it’s not comfortable, you won’t love it. If pieces are well made and upholstered with performance fabric, they’ll not only offer comfort but also last longer.
3. Get Creative in Accessories
Percival says she’s found some of her greatest shelf décor items at estate sales but that she also loves places like Target and Homegoods. When it comes to styling shelves, she encourages people to search #shelfie on Instagram for inspiration. “It’s the way you put things together that creates the magic,” she says. “It’s not the actual thing.” On couches and beds, Percival likes to take a high/low approach, investing in a few pillows with designs or fabrics she loves and then layering them in front of solid colored, budget-friendly pillows.
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August 27, 2020 at 08:55PM
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Design Your Home Virtually With Styleberry Creative Interiors - San Antonio Magazine
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