New York high school athletes can now benefit from their name, image and likeness (NIL), following Wednesday’s decision by the New York Public High School Athletic Association’s executive committee to revise the association’s amateur rule.
Student-athletes are permitted to “participate in commercial endorsements provided there is no school team, school, section or NYSPHSAA affiliation.” Students are also prohibited from appearing in their school’s uniform in endorsements and can not use the logos or marks of the school, section or the NYSHPSAA in endorsements.
The NYSPHSAA’s move follows the NCAA’s institution of NIL rules to allow college athletes to pursue endorsement opportunities, which took effect July 1. California was the first state to allow high school athletes to benefit from their name, image and likeness.
NYSPHSAA Executive Director Robert Zayas addressed the NIL situation during an interview with The Daily Gazette in August.
“I think that since July 1, when the NCAA lifted their NIL rule, it’s become difficult to differentiate between capitalizing on your athletic fame and being a social media influencer,” Zayas said. “Because there’s a lot of student-athletes that have a lot of followers on social media platforms that have nothing to do with their athletic ability; but by their athletic ability, does that negatively impact their ability to have social media influence? I think it’s becoming increasingly difficult to differentiate between the two. I think that it’s in the best interest of the association and our member schools — and the student-athletes — if we just say, ‘You can do what you do, but you can’t be affiliated with the schools.’”
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