Leinenkugel's will no longer use an image of a Native American woman long associated with the Chippewa Falls-based brewery.
Leinenkugel's has for the past several months been working to update the "look and feel" of the brand and ultimately decided to retire the image of the Native American woman, said Dick Leinenkugel, president of Jacob Leinenkugel Brewing Company, in a statement sent Friday evening to USA TODAY NETWORK-Wisconsin by Molson Coors.
Leinenkugel's will begin to make changes to the logo and other imagery related to the brand in the coming months, but changes will also continue through 2021.
"Everything from our beers and packs, to merchandising and marketing, will be reworked with new graphics that pay tribute to our brewery's home in Chippewa Falls, but in a different, reimagined way," Leinenkugel said.
The Jacob Leinenkugel Brewing Company, which is a part of MolsonCoors, was founded in 1867 by Jacob Leinenkugel and acquired by Miller Brewing Company in 1988.
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Contact Chris Muelle r at 920-996-7267 or cmueller@gannett.com. Follow him on Twitter at @AtChrisMueller.
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August 01, 2020 at 07:45AM
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Leinenkugel's will retire logo featuring image of Native American woman - Post-Crescent
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