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How much does Ohio’s Name, Image and Likeness bill actually impact Ohio State football’s recruiting? Hey, Ste - cleveland.com

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COLUMBUS, Ohio -- Do you have a recruiting question that you’d like to have answered in Hey, Stephen? Become an Ohio State text subscriber here or by texting 614-350-3315 for a two-week free trial. Stephen Means will answer an OSU football question every day for text subscribers, and then share the best of those answers every Wednesday and Saturday.

Hey, Stephen: “With this new NIL bill coming along, how big will it actually affect recruiting?” — Zach in Salt Lake City, Utah.

Hey, Zach, it’s Stephen: This is a good question because the answer is kind of weird. The Buckeyes will use it as a recruiting tool and aren’t hiding that. When the idea was first brought up last year, recruiting director Mark Pantoni put up a picture of Columbus captioned “Big city. Best fan base. Endless possibilities.”

In other words, pick Ohio State, where you’ll have on-field success while also capitalizing on the fame.

I started asking players about it, and conversations encouraging players to use their social platforms and build their brands had already started, even if it was in the early stages. Former 2021 commit Tunmise Adeleye -- who eventually flipped to Texas A&M -- thought Ohio State was an ideal location where players could take advantage.

“I feel like Columbus is a good area for me to build my brand with the new name, image and likeness rules that are set forth by NCAA,” Adeleye told cleveland.com last May. “Ohio State is this, you know, the perfect fit for me.”

He eventually decided on College Station, but the point is still valid.

It will be part of the recruiting conversation, but not likely a major swaying point. Picking OSU over Bama won’t be determined by a $1,000 difference in potential earnings for a five-star recruit. Top players will have ways to benefit no matter where they go. If we’re being honest, most teens aren’t thinking about this stuff until someone brings it up to them.

Hey, Stephen: “Pull out your crystal ball. In the year 2025, what state besides Ohio will be more important to OSU? Pennsylvania, Texas, Florida, California or others and why? The decline of Penn State, the rise of Texas, etc.” — Ty in Austin, Texas.

Hey, Ty, it’s Stephen: On a BFF episode of Buckeye Talk in February, my list was Florida, Louisiana, Tennessee and Virginia. These are places where it felt like the in-state programs weren’t at a level where they could put up the proper barriers to keep other teams out. Ohio State can do what it’s done in Texas and California. But I also think there are some middle-ground states where that can happen, too.

Georgia is clicking right now on the recruiting trail, even if they’ve underachieved on the field. They do a great job of locking down their state, but there’s more talent than spots in one team’s recruiting class. That overflow is something the Buckeyes can take advantage of.

In the 2019, 2021 and 2022 classes, the state’s top 12 players were top-100 recruits. There were 16 such players in 2020. That’s 52 top-100 recruits across three cycles, and only 16 (so far) chose the Bulldogs. That’s still a large pool to pick from, and Ohio State has had success already with Harry Miller and Jordan Hancock.

The 2022 class includes wide receiver Kojo Antwi and offensive guard Addison Nichols. Both have already set dates for official June visits to Columbus. The Buckeyes have already offered six Georgia standouts in 2023, with defensive end Lebbeus Overton, safety Caleb Downs and running back Justice Haynes top-100 recruits.

Texas is the only state with more 2022 OSU offers than Georgia. Florida is third with 11. Steve Sarkisian has had a good start with in-state talent, so it will be interesting to see how much success the Buckeyes can still have there.

Florida will always be important. There’s way too much talent, and now that Kerry Coombs is back, it seems that landing quality defensive backs is back as well. Jyaire Brown is the only DB commit not from Florida. There are already 11 people in the state — not counting players who go to IMG Academy in Bradenton, Florida — with offers in 2023.

Justin Fields Bears jerseys

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Fields’ Bears jersey: Ohio State football fans can purchase Justin Fields’ new Chicago Bears jersey here. It’s available in white, blue and orange – and in men’s, women’s and youth sizes. There’s also a cheaper T-shirt option.

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